published: July 17th, 2008
The Fourth Estate
The fourth estate refers to the media in general and the printed media in particular. It is this esteemed institution that creates, drives and steers public opinion. Public opinion is a creature to be handled with care at all times.
Today a man in the High Court, Robert Murat, is handed damages of some £600,000.00 because the newspapers - or certain editors and certain journalists - decided he was fair game. They proceeded to tear the man’s life to shreds with innuendo, libel and general muckraking in the pursuit of a scandalous headline and increased sales. It became a free for all, a feeding frenzy carried out under the licentious veneer of ‘public interest.’
Know your own mind. Always deal in facts where possible. Always check your sources.
Once I was the foreman of a jury in a high profile court case. The details I cannot go into, but what this taught me was to always reserve judgement until all the facts of any given situation are known. It is only then that you are in a position to assess anything and draw a conclusion, where it is possible. A skilled lawyer will attempt to subliminally influence the minds of jurors, sow seeds of doubt, cast aspersions upon the character of an individual, their actions, challenge and confront assumptions and attempt to persuade them of the validity of their own argument.
You will encounter this regularly, though not in a court of law necessarily. I worked in television and the amount of behind the scenes preparation that goes into giving the impression of spontaneity is quite startling. The majority of viewers are oblivious to the massive campaigns behind every image they see, from make up artists to lighting technicians. All working to give the impression of something casually flung together.
The whole media is a carefully engineered mechanism, designed to influence, persuade and where possible control the free will of its subscribers. The most coveted space in the world is your mind, it is the one place where you can assert your own desires. Do not surrender it to outside influences without first assessing what they want from you.
Note: I enjoy nothing more than to read the papers on a Sunday morning, watch a good documentary or a movie. It’s a question of doing these things on your terms.


